Estimote
In 2013 Estimote founders invited me to create a product design and visual identity. Together with a team, we created designs for beacons, packaging, apps, and web designs.
I was responsible for creating a brand, visual and functional identity from scratch, ensuring that the process is smooth and effect consistent. I’ve designed the logo, packaging, print materials, illustrations, animations, and icons design. I also created the brand guidelines for internal use as well as for partners. I produced photo sessions, promo videos, and tutorials. I also worked on the interior design of the office space and mentored junior designers. In 2014 we won Łódz Design Festival “Must Have” award for designing beacons. Collaboration: Olga Dąbrowska
Client
Estimote
Segment
IOT
Discipline
Brand Strategy, Art Direction, Logo, Product, Packaging, Web, Illustrations, Icons.
Office
New York, Cracow
Year
2013
Website
estimote.com
Inspiration: Organic + Mathematic (Voronoi)
Estimote’s ID mixes number of values. It’s capacious, flexible, and fluid. Just like the product itself, Estimote brand is fusion between physical, organic matter and mathematical rules.
Shapes used in Estimote’s visual identification, from the logo to the products, are based on Voronoi diagram, which mimics cells.
Estimote logo represents the essence of Estimote brand. It follows strict mathematical principles of Voronoi diagram, but at the same time it can expand to infinity and be rearranged in countless variants.
