asynchronics
Fostering ambition, fuelling growth: Updating the Everfield Brand
What started as a new website led to a whole brand relaunch, strategy, and company-wide goal setting exercise.
Client
asynchronics
Segment
space tech
Discipline
Brand Startegy, Creative Direction, Producing Photoshoots, Web Design, Graphic Design
Office
Warsaw
Website
asynchronics.com
Dualism
The concept is inspired by digital twins - models that exist simultaneously in the digital and physical world, constantly complementing each other. This motif reflects the idea of two parallel dimensions: the conceptual and the practical.
The brand is built on the idea of dualism - the coexistence of two opposing yet mutually completing worlds. The tension between digital and physical,test and action, light and darkness, earth and cosmos.
The branding explores the space between these poles, creating an identity that doesn't choose a side but builds a bridge between them. It is a symbol of transformation - the passage from concept to realization, from an idea written in code to its physical embodiment.
Visually, dualism is expressed through contrasts — light and dark backgrounds, the interplay of soft and technical forms, light and shadow, symmetry.
A website
A huge component of a brand redesign involves updating a website with new content and visual identity. It also usually involves revisiting the technology stack a website uses, and deciding if it serves the businesses purposes moving forward.
“My favourite mantra throughout this project was not in version one,” Chris adds.
Chris cautions others to take it slow before jumping into building a website. “Rebrand or website projects are the worst kind of projects when you’re dealing with unclear expectations and constant rising demands,” he says. “Yet you learn a lot, have to set priorities, and stick to them because this can get blown out of proportion in seconds.”
Scaling the brand: Internal guidelines for everyone
Having clear guidelines for everyone internally to follow are what will make the Everfield brand scale. These should give people the confidence to create branded documents, presentations, articles and social posts that are on brand, telling the same story, and that people want to hear.
The guidelines will also help us define what activities we pursue, such as conferences to attend, communications channels to use, emails we choose to send, and new ventures we embark on.
“I hope that we at Everfield are able to speak the same language about what we do, and how we show ourselves,” says Chris.
Next project
Krakow Startup Report
